Our members purchased over
$2 Billion
in products and services from
our supplier programs last year.

Pursuing customers in hard to reach markets has long been considered impractical or prohibitively expensive. For more than 20 years, hundreds of national and local suppliers throughout the US and Canada have turned to CBC to increase sales. Through these uncertain economic times, more than 90% of our supplier partners are still with us!

How do we go after your hardest-to-reach markets?


To connect suppliers with potential customers in hard-to-reach markets,
CBC implements our proven communications process that generates results.
To ensure superior quality and accountability, each step is managed entirely by
CBC professionals. We don’t outsource our clients.

One look at our success stories confirms what our clients know: our process works. You can measure your success by: increased sales, number of new customers and, most of all, repeat business. It’s that simple!

At CBC, we think all marketing companies should be this simple to work with. Want to learn more?


Member Programs

CB Advantage

CB Advantage is a nationwide buying-services program that supports over 12,000 independent and franchised automotive dealerships for leading automotive suppliers. We streamline the process— taking the time-consuming hassle out of vendor coordination—and provide access to the advantages of purchase power never before available to independent businesses. MORE>

C Square

Independent convenience stores represent over 63% of the convenience store industry and add up to virtually untapped $65 Billion market. For suppliers desiring to reach this lucrative audience, CBC Created CSquare.    MORE>


The independent truck market in the US is comprised of individual trucking fleets scattered all over the country. In 2018 our members purchased over $1 billion in International Trucks using our programs.  MORE>

Bay Services

More than 4,000 BP, Conoco Philips, Marathon, Exxon Mobil, Shell, CITGO and independent branded Bay Service locations rely on CBC for the parts, batteries and tire purchases. Last year our members purchased over $100 Million in products and services from our supplier partner programs.  MORE>

CB Fleet

Fleet Managers are turning more towards purchasing OE spec products as a way to increase margins and reduce purchasing costs. Last year, over 20,000 fleets relied on our supplier parts programs to keep them running.  MORE>


Here are just a few of the successful businesses that have relied on CBC to speak with their hard-to-reach markets.
To discuss how we could help your business, speak with us today.


Since 1997, we've helped our supplier partners make smarter decisions about when and how to reach customers in hard to reach, fragmented markets. Our supplier retention rate is 96% and the companies that have used our services have changed or modified their marketing programs based on positive results.

In 2018, our members purchased over $2 Billion dollars in products and services from our supplier partners. Rest assured, that we can develop an effective and measurable plan that helps you make the right decisions for your business and budget, and then we can help execute the plan with excellence.

If this sounds interesting and you would like to learn more about how we have achieved this success, please feel free to contact me directly.  I will do my best to demystify our business model and explain our process and help you determine which direction and role you may want CBC to play in your business.

Jon Lanphier



© 2019 CBC   |   PO Box 5287, Oakbrook, IL 60522   |   630 455-0175    |   info@cbuying.com