Marketing

We continually refine and expand our portfolio of member communications to generate the greatest response for your business. Here are some of the most effective and efficient tools for maximizing member participation in supplier programs:

• Member Program Guide
  A comprehensive resource listing all supplier programs.
• Solution Specialists
  Knowledgeable specialists keep members abreast of the latest industry trends and marketing initiatives, answer member questions about programs and actively sell the programs.
• Direct Marketing
  Email, fax and mail packages emphasize special programs and promotions.
• Member Web Sites
  Provide secure access to member program guides and links to supplier partner web sites as well as other promotional and educational material. Plus, advertising is permitted on our sites.
• Specialized Member Publications
  Proprietary monthly and quarterly magazines provide additional touch points.
• Event Participation
  CBC participates in more than 30 events each year where we promote our supplier partner programs to our members. We also host Web conferences, seminars and training sessions to help educate members as well as our representatives who help drive member program participation.