In the franchised car dealer market, CBC reached 12,000 on behalf of NAPA.
When sales of new cars declined, franchised car dealers have responded by expanding their service departments. Where once they serviced only vehicles from a single manufacturer, they now handle a wide variety.
To reach them, NAPA turned to CBC. Through our expertise, we were able to engage the target audience in the CB Advantage integrated member program, speak to them through a variety of media, and grow this market into a profitable customer base for the full range of NAPA parts.
If you’re interested in the franchised and independent car dealer market, we could help you too.